Don Hertzfeldt, Rejected
Hertzfeldt's Rejected makes a stinging comment on the banality and facile nature of American commercial culture and its implied moral and ideological agendas.
In light of the rise of corporate idioms and the expectations implicity at the heart of this, the personal responses and outlooks of individual artists become increasingly significant and valuable. While this is not necessarily political or aesthetic resistance as such, it is, nevertheless, a necessary response to dominate models and the intrinic conservatism of supposedly progressive imagery. Don Hertzfeldt represents an excellent example of positive engagement with this climate of creativity. (Re-Imaging Animation, The changing face of the moving image, Paul wells and Johnny Hardstaff)
