"What is real for an individual as a member of a culture is a product both of his social reality and of the way in which that shapes his experience of the physical world. Since much of our social reality is understood in metaphorical terms, and since our concept of the physical world is partly metaphorical, metaphor plays a very significant role in determining what is real to us"
-George Larkoff, 2002, p.22: There's no place like Home Video, book.
